Strategic Initiatives

In order to grow our party, we must listen, engage, and build meaningful relationships with a broad coalition of voters. The RNC has done just that by investing significant resources into competing for minority votes through their nationwide Strategic Initiatives Program. Join us at the Statewide Leadership Summit to learn from and collaborate with the RNC’s Jesus Rodriguez, Hispanic Initiatives Coordinator, and Michael Celler, Director of Jewish Engagement, on how to implement these strategies in New Jersey.


Michael Celler

Michael Celler is the Director of Jewish Engagement on the Republican National Committee’s Strategic Initiatives Team. Michael is a New Jersey native, and after completing two years of studies in Israel, Michael finished college and spent 4 years working in various roles for Chris Christie and the NJGOP. Starting as a Coalitions Staffer on Governor Christie’s reelection, he focused on progressive outreach to non-traditional Republican communities. He then worked in the Office of the Governor, and as a Victory Director for the NJGOP during the 2014 midterm elections. Michael was one of the first 5 employees hired on Governor Christie’s Leadership Matters for America PAC, and later became Director of Voter Contact for Christie for President, spending time working in 8 different states. Michael is native fluent in Spanish, and is also a current second year law student at Cardozo Law School in NYC. 

Jesus Rodriguez

Jesus Rodriguez is the Hispanic Engagement Coordinator at the Republican National Committee. In this role, he works to engage the Hispanic community to build on the success of President Donald J. Trump’s performance in the 2016 presidential cycle. Previously, he was the Virginia Field Coordinator at The LIBRE Initiative. He is volunteer faculty at The Leadership Institute, where he has taught coalition building. Jesus was born in Queens, New York and raised in Passaic, New Jersey. He is a first generation Mexican-American.